Samantha Sung

TaReKiTa Digital Event

The artwork was part of a design concept for the Los Angeles Master Chorale’s digital programs and the overall messaging was “Voices of L.A.” My strategy was to use circular shapes with imagery specific to the composers, the performers or the context for each digital event. TaReKiTa was written by Reena Esmail, who’s image is in the center of the composite, while using existing photographs of singers in concert.

I developed the concept, selected imagery, designed artwork, oversaw brand consistency, and animated graphics for social media.