I’m Samantha, a versatile creative professional with over a decade of experience in graphic design, art direction and campaign management. Currently, I’m the Senior Design Manager at USC, where I lead the design team, maintain the brand identity guidelines, oversee major branding initiatives to create engaging and inspiring visuals for the university.
My career has included freelancing for the City of Los Angeles and the Library Foundation of Los Angeles, creative manager at the Los Angeles Master Chorale and teaching typography workshops to high school students at Inner-City Arts.
I’m passionate about exploring design trends, typography and creative experimentation. Recently, I’ve been diving into 3D animation, combining my love for design with motion graphics to create dynamic, multi-dimensional work. When I’m not designing, I’m usually training in jiu-jitsu where I also teach girls' classes on weekends, or spending time with my granny dog, Brownie.