LA Master Chorale Gala Design

This concept was developed from an original piece composed by Derrick Skye called Ready, Bright.

The earlier drafts began with cooler tones and darker backgrounds before the subhead became SHINE BRIGHT. This eventually led to designing something much brighter, with warmer tones, and creating a composite of images that would resemble the golden hour in downtown Los Angeles. I was responsible for creating a branded logo, artwork to use on the website, intro slate for the full video, graphics for social media platforms, and a digital program.

Print collateral was primarily for patron mailings including stationery such as the A10 envelope, letterhead, A7 card, and a printed bifold.